AI, in
plain English.

An AI agent is software that uses an AI model to take actions toward a goal, not just answer questions. It can read a request, decide the steps, use tools like email, calendars and business apps, and come back with finished work.

Agentic AI describes AI systems that plan and carry out multi-step tasks on their own, using tools and memory, with people setting the goals and approving the important decisions.

An AI operating system is the software layer AI agents run on: it gives them memory of the business, built-in tools, connections to other apps and the channels people use, so agents can finish work reliably.

An AI receptionist is an AI agent that answers a business's calls and texts, asks qualifying questions, books appointments and passes urgent or unusual calls to a person, 24 hours a day.

Human in the loop means an AI system pauses for a person to review or approve certain actions before they happen, such as spending money, contacting someone new or publishing something.

The Model Context Protocol (MCP) is an open standard, introduced by Anthropic in November 2024, that lets AI applications connect to outside tools and data sources through a common interface.

White-label AI is an AI product built and run by one company and sold by another under its own brand, so agencies and consultants can offer AI to their clients without building it.

An AI chief of staff is a custom AI agent that runs an owner's or executive's routine work, inbox, follow-ups, scheduling, research and reports, and brings them only the decisions that need them.